I had an interesting idea the other day:
What if everything you purchased had NO BRAND identification on it? Would it change the way you perceive the things you own?
I was thinking about this as a way to help my daughter learn what things are by covering the brand with a label of what the object is (with green painters tape of course). Could I get through my entire house and cover every brand? My MacBook Pro would just be a highly expensive “Laptop”. I’m thinking that I would no longer think about things because it’s a “Sony” ipod dock, but rather would actually evaluate if the thing was actually decent and sounded great. The merit of the brand would be lost and the merit of function would be more important. Oh, and as a bonus, Leah would learn what things are.